Abstract –
Mobile commerce is a broad term used for
mobile banking, mobile ticketing, mobile coupons,
purchasing of goods and services using mobile
phones. India has huge potential as far as mobile
commerce is considered. This paper tries to study
the journey of Mobile-commerce (M-commerce)
and the factors influencing the adoption intention of
mobile commerce. Many companies, organizations,
and communities in India are doing business using
E-commerce and also are adopting M-commerce
for doing business. But still M-commerce is at
preliminary stage in India. The tremendous growth
in mobile phone penetration shows that major
Indian population has adopted to mobile phone and
advancement in mobile technology and its usage is
not limited for making basic phone calls, but can be
used virtually in every sector of human activity—
private, business, and government.1
Key-words – M-commerce(MC), E-commerce(EC),
Smartphones, Apps
Introduction –
Advancements in wireless communication
technologies and the new generation of mobile
devices have increased the number of people
using mobile devices, opening the door for rapid
growth of M-commerce. The use of wireless
handheld devices such as cellular phones and
laptops to conduct commercial transactions online
has increased. Mobile commerce transactions
continues to grow, and the term includes the
purchase and sale of a wide range of goods and
services, online banking, bill payment, information
delivery and so on. Also known as M-commerce.
According to researchers, MC is now seen as the
business model that has the potential to have a greater
impact on business communities and industries than
E-commerce. It was estimated that the number of
mobile phone subscribers is surpassing the number
of Internet users in some countries. This growth has
been related to the improved mobile broadband and
mobile networks, the growing popularity of social
networking, video services, as well as significant
advances in mobile handset technology. Realizing
the potential of Mobile Commerce , many retailers
are considering Mobile Commerce as a new avenue
for future growth and have invested significantly in
the development of mobile-enabled sites for Mobile
Commerce.