I. INTRODUCTION
Indian Business schools have to change the
way they operate in a coming decade. The change
has to be tremendous and inevitable. The way
businesses now a day operate has had a major
influence on business schools. Today, every
small and big business is marching towards
glocalization1, which demand their employees
to think globally and act locally.
This asked for pressing needs on business
schools to equip their students to understand
what today markets wants and act accordingly.
Hence, business schools have to undergo a drastic
change in order to have a sustainable growth.
The change is possible through a substantial
curricular change and fostering collaboration
with business.
Business schools have been a centre of
learning since the inception of the very first
Business school in India, but today the times
have changed and business schools have to
look beyond the teaching-learning system of
education. Business schools are now expected
produce job-ready business graduates who
understand what business needs.
II. INSIDE VIEW OF BUSINESS SCHOOLS
Top Business schools in India have created
few new staff positions like “Head Advertising”,
“Head Public and Corporate Relations” and
“Head Branding”, hinting towards the complex
nature of the way the business school operates.
Faculties are also working in both teaching
and research environments to have a competitive
advantage and progress in their careers. Faculties
play major role in bridging the expectation gap
1 Globalization – refers to the Globalization of a
business with keeping in mind the Local needs
of consumer